1. Product vs. Customer Focus
The culture of the business is product focused rather than customer focused
2. No Clear Strategy
No clear and documented strategy with objectives, targets and a road map
3. Weak Customer Value Proposition
Value proposition is poorly presented and communicated with a Loyalty currency that has no equity.
4. Poor use of Member data
Machine gun approach to offers and communications rather than targeted, relevant and attainable member offers.
5. Inadequate technology
Companies often have inadequate technologies are thereforeunable to create, deliver and manage sophisticated Offers and campaigns