The 5 Most Common Pitfalls When Developing Customer Loyalty Programs...

1.   Product vs. Customer Focus

The culture of the business is product focused rather than customer focused

2.   No Clear Strategy

No clear and documented strategy with objectives, targets and a road map

3.   Weak Customer Value Proposition

Value proposition is poorly presented and communicated with a Loyalty currency that has no equity. 

4.   Poor use of Member data

Machine gun approach to offers and communications rather than targeted, relevant and attainable member offers.

5.   Inadequate technology

Companies often have inadequate technologies are thereforeunable to create, deliver and manage sophisticated Offers and campaigns